Creative production · Hong Kong
Video production in Hong Kong
From a brand brief to a finished film. Everlast Production brings creative direction, live-action production and post-production together for TV commercials, social campaigns and music videos.
Discuss your project
01 / The approach
One idea. The right format.
A TV commercial, a vertical social film and a music video ask different things of an audience. We start with what the viewer should notice, feel and do, then shape the concept, treatment and delivery plan around the platform.
- TV commercials and brand films
- Social campaign films, cutdowns and vertical content
- Music videos and artist-led visual storytelling
02 / The approach
Before the camera rolls
A useful treatment connects the creative idea to practical decisions: casting, locations, art direction, cinematography and the shot list. Pre-production is where the brief becomes a shootable plan rather than a collection of references.
On set, production and direction work toward the agreed story and deliverables. Post-production then brings the edit, colour, sound and any CG elements into one coherent piece. The scope and review stages are agreed for each project.
03 / The approach
Plan the versions, not just the hero film
Tell us where the campaign will run before the shoot. Aspect ratios, runtime, languages, subtitles, safe areas and usage rights affect how footage is framed and what needs to be captured. Planning these early makes a multi-platform campaign easier to deliver.
- Share the audience, key message and launch date
- List every required duration, ratio and language
- Confirm approvals, rights and budget range
Related work
All work
Before we begin
Can you work with our agency's existing concept?
Yes. We work with marketing and branding agencies as well as direct brand clients. Share the concept, references and scope so the responsibilities for creative development and production can be agreed.
How is a video production quote prepared?
A quote depends on the treatment, shoot days, crew, talent, locations, set requirements, post-production and delivery versions. A clear brief and an indicative budget help compare a realistic scope rather than just a headline price.
Can one shoot support TV and social deliverables?
Often, provided the framing, coverage and usage are planned in advance. Some vertical or platform-specific ideas need additional setups. We can assess the version list before the production plan is confirmed.