Creative production · Hong Kong
CG & AICG production
For images that go beyond what a camera can capture. Everlast combines computer-generated craft and AI-assisted image-making with creative direction, using the approach that best fits the idea rather than treating technology as the idea itself.
Discuss your project
Liquid Signal · Concept Study
01 / The approach
Choose the method after the idea
CG can provide deliberate control over geometry, lighting, materials and movement. AI-assisted image-making can help explore visual directions, textures and imagined worlds. A hybrid approach may bring these together with photographed or filmed elements.
The right workflow depends on what must remain exact. A recognisable product, packaging label or recurring character requires different checks from an abstract mood image. We discuss those constraints before committing to a visual route.
- Concept exploration and visual development
- Computer-generated and generative campaign imagery
- Hybrid live-action and digital visual treatments
02 / The approach
Control what the brand needs to own
Generative tools can produce unwanted details, inconsistent shapes or unreliable lettering. Human art direction and review remain essential. The workflow should identify what needs manual correction or a more controlled CG or photographic method.
Brand assets, reference permissions, confidential inputs and intended usage should be discussed for each project. AI-assisted does not automatically mean unrestricted rights, perfect accuracy or a faster result for every brief.
03 / The approach
Give the experiment a clear boundary
Tell us the desired visual mood, essential brand details, still or motion requirements and what can be interpreted freely. An agreed visual test is a useful way to assess whether the approach suits the project before extending it into a full set of deliverables.
- Provide approved brand assets and visual references
- Separate exact requirements from exploratory elements
- Agree review checkpoints and final formats
Related work
All workBefore we begin
Is AICG a replacement for a live-action shoot?
Sometimes it supports an idea that is better built digitally; sometimes real products, people or performances need to be captured. We assess the brief and may recommend a hybrid rather than a complete replacement.
Will generated product details always be accurate?
No. Product geometry, text, logos and continuity need explicit checking. Where precision is critical, controlled CG, photography or manual compositing may be more suitable.
Are the examples all client campaigns?
No. Experimental portfolio entries are labelled Concept Study. They demonstrate a visual approach, not a paid client campaign or a claim of commercial results.